about
Hey, I’m Aïssatou
I didn't stumble into luxury branding. I've been obsessed with it my entire life.
While most people were spending their gap year backpacking hostels and finding themselves, I was living in a village in Senegal reading a luxury branding textbook cover to cover.
Not because anyone told me to.
Because I couldn't put it down.
That obsession never left. I went on to study Mandarin Chinese at Columbia University with the intention of working for a luxury fashion brand in China. But after attending New York Fashion Week, I walked away completely disillusioned with the fashion industry.
But my love for luxury, quality, and taste? That never went away.
Real, BOLD, INTENTIONAL.
I've always made bold life choices.
Living as a digital nomad. Driving through Mexico in a 1970s van. Building a branding and web design agency from scratch on the road—with nothing but YouTube tutorials, raw talent, and a relentless commitment to figuring it out.
Living in Gambia, Senegal, Kenya. Having a homebirth in South Africa. Being a stay-at-home mom while building a luxury business.
I don't tell you this to impress you.
I tell you this because every bold choice I've made has shaped how I understand branding, identity, and what it truly means to build a life—and a business—that reflects who you actually are.
That's what I bring to every single client.
Things I believe, deeply…
꩜ Luxury is all about precision.
The details, the intentionality, the refusal to settle for mediocre—that's luxury.
꩜ Higher pricing leads to deeper transformations.
You're not here to serve hundreds of people for $97. You're here to transform a small number of people at the highest level. When you’re clients invest in you, you invest in them.
꩜ Reinvention is a practice, not a crisis.
My favorite thing to do is rebrand myself whenever I'm ready to step into a new era. That's not insanity—that's mastery of self.
꩜ Personal branding is a deeply transformational act.
It's not just about looking good. It's about stepping into who you're becoming and daring the world to see it.
꩜ Your business should turn you on.
If it doesn't, you’re doing it wrong.
꩜ Your brand is a mirror of your identity.
If it doesn't reflect you’re favorite version of yourself, it's time for a new one.
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꩜ Making sexy websites that feel like you
꩜ Holding space for difficult conversations and emotions
꩜ Helping you see your unique magic and skills
꩜ Harnessing sexual energy for business growth
꩜ Using psilocybin as a tool for personal development
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꩜ Columbia University, EALAC ‘17
꩜ Middlebury in China, Kunming ‘15
꩜ CIEE Shanghai ‘16
꩜ Global Citizen Year, Senegal ‘13
꩜ St. Paul’s School ‘12
꩜ School Year Abroad, China ‘11
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꩜ Digital Nomad
꩜ Branding & Web Designer
꩜ Repatriating to West Africa
꩜ Mushroom Microdose Coach
꩜ Stay-at-Home Mom
꩜ Youtuber
꩜ Podcaster
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꩜ Money
꩜ Witchy black boots
꩜ Reading cryptography & cryptocurrency historical fiction books
꩜ Crying to old Bloc Party albums
꩜ Dressing up to go eat some farm-to-table food
꩜ Butternut squash pie cooked from the Serious Eats recipe with a buttery crust from Erin McDowell’s arsenal
꩜ Supakanja, ceebujen and potato leaf stew
꩜ Dreaming of my next outfit
꩜ Singing along to alice phoebe lou like i wrote the songs myself
꩜ DJ’ing in the park
Ready to work with me?
If you're a coach ready to package your expertise into a high-ticket offer and build a luxury website that commands respect—I can help.